That famous quote is widely credited to P.T.Barnum. However, some sources claim that the quote originated with a guy named David Hannum.
The story goes that Hannum was exhibiting something called the Cardiff Giant which was a hoax. At the same time Barnum decided to exhibit a Cardiff Giant he claimed was the original. Hannum sued him and lost. When the hoax was revealed, people still lined up and paid to see Barnum’s giant.
Say hello to the anti-gmo movement.
Now that we’ve got that out of the way. Let’s look at the anti-gmo movement or what is called the long con. A long con is one that takes a while to play out. You gain the mark’s trust over time by playing the guy who’s on their side. Then you take them for their dough.
In the anti-gmo version of the long con, the endgame is not to get the mark’s money. It’s to stop short. The mark never knows they’ve they’ve been roped in and are being conned. That’s the payoff.